Privacy Policy

1. General

1.1 The following policy outlines how Buy a Toy (the “Company”) will collect, use, protect and disclose personal information using its website, Buyatoy.ca (the “Website”). In this Privacy Policy, the terms “we”, “our” and “us” mean the Company.

This Privacy Policy governs our practices with respect to personal information we collect through our Website and is effective as of January 1, 2018. Our Company takes your privacy seriously and is committed to safeguarding your privacy online. Because we do gather certain types of information from visitors to our sites, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we have collected about you at any time.

The application of this Privacy Policy is subject to the Personal Information Protection and Electronic Documents Act, the Regulations made thereunder, and any other applicable legislation, regulations, tariffs, agreements, orders of any court with competent jurisdiction and other lawful requests.

This Privacy Policy is to be read in combination with the Terms and Conditions of Use, found at [Insert link to Terms of Use here], and terms defined in the Terms and Conditions of Use have the same meaning here, unless the context requires otherwise.

2. Our Guiding Principles

2.1 Our Company respects the privacy of individuals who visit our Website, send us e-mail, or participate in features or services we offer online. Accordingly, our policy regarding online privacy has been developed using the following guiding principles:

(a) Our Company maintains a strict “no-spam” policy. Subscribers to our e-mail services (or any other feature/service found on our Website) will not receive unsolicited e-mail messages from us.

(b) Our Company collects information online primarily to provide our visitors with a more relevant experience on our Website. When doing so, we will make every reasonable effort to avoid excessive or irrelevant collection of data.

(c) Our Company will take reasonable physical, electronic and managerial measures to safeguard and secure any information you provide to us (e.g. data will be stored in protected databases on secured servers with restricted access).

3. Non-Personally Identifiable Data

3.1 Anytime you visit our Website, we may gather certain non-personally identifiable information regarding the means you use to access our Website. This information may include the type and version of your browser, your service provider, your IP address and any search engine you may have used to locate the Website.

3.2 We use this information to help diagnose problems with our server, administer the Website, and compile broad statistical data. In addition, we gather certain navigational information about where you go on our Website. This information enables us to determine which areas of the Website are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors. Such information is gathered by us in the aggregate and will not be associated with a specific individual without that individual’s consent.

4. Personal Information

4.1 Personal information is any information disclosed to us within the context of our relationship with the individual which can identify an individual or through which an individual’s identity can be deduced.

4.2 In serving the needs of the Company, its employees, and clients, it is important that the Company have accurate information. The Company may collect personal information in order to:

1. provide you with information you have requested about our Company, our products and services including, but not limited to, Buyatoy.ca and our partners’ products and services, or to provide you with special notices;
2. Provide to Financers for the purposes of obtaining an auto financing quote;
3. Understand your needs and analyze the suitability of the Financer’s quote and financial services for you;
4. Determine your eligibility for any applicable or appropriate Financing services;
5. Setup, manage and offer products and services that meet your needs and provide you with ongoing service;
6. Meet our legal and regulatory requirements as well as those of the Financer; and
7. Facilitate financing your auto loan.

4.3 The Company collects personal information through two methods:1) Voluntarily-provided; 2) From other sources.

4.4 The personal data record created through your registration with our Website can only be accessed with the unique password associated with that record. To protect the integrity of the information contained in this record, you should not disclose or otherwise reveal your password to third parties.

5. Voluntarily-Provided Personal Information

5.1 Any information you provide to us (i.e. name, e-mail address, etc.) when you enroll in our mailing list, request information, or use any of the other interactive portions of our Website, is securely maintained on our web server and internal systems.

5.2 You may opt out of receiving future communications at any time (see section 10, Opt-out procedures below). This data may also be used to tailor your experience on our sites by providing content that is relevant to your interests and geographic region.

6. Personal Information Collected from Other Sources

6.1 To help us better understand and respond to your needs and interests, we may in the future receive information about you from other sources. We will ask any provider of such information to represent and warrant that the information has been gathered and maintained in accordance with all Provincial and Federal laws. Any such information will be maintained by us in accordance with the standards set forth in this privacy policy along with other personal information you have provided to us.

6.2 DoubleClick: We use Facebook and Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page [attach link].

7. Personal Information Disclosure

7.1 The Company may disclose personal information in order to comply with mandatory law enforcement and other legal requests. We do not sell, rent, or trade consumer information to third parties, other than as described below, and never without your consent.

7.2 By submitting your personal information to us, you have consented to our use and disclosure of the personal information for the purposes as outlined in this policy. If we wish to use or disclose your personal information other than as described in this policy, we will obtain your express consent before doing so.

7.3 Business Partners: Our Company may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive website functions. Information provided by site visitors through the use of such interactive functions may be available to both our leadership and our partners.

7.4 Agents: Our Company may use other companies and individuals to perform certain functions on our behalf (e.g. administering e-mail services and running special promotions). Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

7.5 Use of Cookies: Our Company may use a browser feature known as a “cookie.” Cookies are small files placed on your hard drive that assist us in providing you with a customized browsing experience. Our Company uses cookies to provide you with the convenience of not having to re-enter information, such as user IDs and passwords, multiple times during your visits to our Website. Cookies can also be utilized to help us provide you with information targeted to your interests, based upon your prior browsing on our Website. The “help” section of the toolbar on most browsers will inform you on how to prevent your browser from accepting new cookies, how to have the browser notify you upon the receipt of a new cookie, or how to disable the use of cookies completely, as our Website is designed to take advantage of the use of cookies. Should you configure your browser to decline their use, certain features of our Website may not function correctly and you may be required to re-enter any user IDs and passwords more frequently.

7.6 Public Forums: Our Website may make chat rooms, forums, message boards, and/or news groups available to its users at various times. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information in these areas.

7.7 Third Parties: When you provide us with personal information for the purposes of applying for an auto financing quote, you authorize us to disclose this personal information to a licensed Financer.

7.8 Business Transfers: In the event that our Company sells or transfers a particular portion of its business assets, consumer information will be one of the business assets transferred as part of the transaction. If substantially all of the assets of our Company are acquired, consumer information may be transferred as part of the acquisition.

7.9 Compliance with Law/Safety: Our Company may disclose specific personal information based on a good faith belief that such disclosure is necessary to comply with or conform to the law or that such disclosure is necessary to protect the users of our Website, the Website itself, or the public.

7.10 With Consent: Other than as set forth in this Privacy Policy, you will be notified when any personally-identifiable information about you may be shared with third parties, and you will be given the opportunity to decline to share that information.

8. Third Parties

8.1 External Links: Our Website contain links to other sites. Our Company is not responsible for the privacy practices or the content of such websites. To help ensure the protection of your privacy, we recommend that you review the privacy policy of any site you visit via a link from our Website.

8.2 The Company uses a third party, Dealertrack Canada Inc. (Dealertrack) to facilitate the submission of customer applications to the banks and to communicate between the Company and Financers. This requires us to disclose your voluntarily-provided information to Dealertrack to provide our services to you and help you obtain an auto loan quote. The Company is not responsible for any privacy breaches of any third parties, including Dealertrack or Financers, and does not guarantee the protection of any personal information by third parties. For more information on Dealertrack’s privacy policy, please visit https://www.dealertrack.ca/portalcanada/aboutus/privacy-policy.

9. Data Protection

9.1 If you make an application, your details will be held on a computer and used in a credit scoring or other automated decision-making process when assessing your application. An inquiry will be made with Dealertrack, a credit reference agency, who will record it so that it can be viewed by Financers. Your information may also be sent to additional third parties for further loan options who may also search your record with the credit reference agencies. Your information will also be checked with fraud prevention agencies and if false or inaccurate information is provided and fraud is identified, details will be passed to fraud prevention agencies to prevent fraud and money laundering. Further details explaining how the information held by fraud prevention agencies may be used can be obtained by contacting us at info@buyatoy.ca. For the purposes of this application, you may be treated as financially linked, and your application will be assessed with reference to any “associated” records. If you are a joint (co) applicant or if you have told us some other financial association with another person, you must be sure that you are entitled and received authorization to: (a) Disclose information about your joint (co) applicant and anyone referred to by you, and provide authorization to the Company to search, link or record information at credit reference agencies about you and anyone referred to by you.

9.2 You authorize us to make all inquiries necessary to verify the information you provide the Company to enable us to consider your loan application. By agreeing to the Terms and Conditions of Use when making your loan application, you are giving your consent for your information to be used by the Company for administrative, underwriting, marketing and revenue purposes.

10. Opt-out Procedures

10.1 You may always opt-out of receiving future communications from our Company. Our Website allow users to opt-out of receiving such communications at the point where personal information is requested, or through other means as identified.

10.2 If, after submitting your personal information, you prefer that we not use or disclose your personal information for any of these purposes, you may notify us in writing at any time. If you do not notify us, we will consider you to have consented to our continued use and disclosure of your personal information.

10.3 If you do not want your details to be used for marketing please email info@buyatoy.ca.

11. Accessing Your Personal Information

11.1 Your personal information, hard copy or electronic, is accessible to you. If your request for personal information entails a significant cost due to time, resources or copying, there may be a charge.

12. Retention Period

12.1 We retain your information for only so long as is necessary for the purposes for which it has been collected. The Company has no definite retention period for keeping personal information.

13. Questions about this Privacy Policy?

13.1 Any questions related to the Privacy Policy or the handling of personal information by us can be addressed directly to Buyatoy.ca at info@buyatoy.ca.